New brand storytelling ads will launch in beta on Amazon Freevee, enabling advertisers to tell a more immersive story over multiple, sequential commercial breaks. Omnichannel metrics will expand beyond CPG toauto, softlines, and hardlines advertisers in 2023, helping more brands plan, optimize, and measure campaign outcomes holistically across Amazon properties and third-party stores. Fire TV viewers ccan click a “Send to Phone” or “Send to Email” buttonwith their remote, triggering a push notification or email that links directly to the brand’s Amazon store or product page. In 2023, interactive video ads will include new clickable ad formats on Fire TV devices. Amazon Ads also will launch more ways for fans to interact with an ad without leaving the "Thursday Night Football" stream. Advertisers can present creative that is tailored to each cohort based ongeographic, demographic, and behavioral signals. Audience-based creatives in "Thursday NightFootball" give advertisers the capability to segment NFL viewing audiences into custom cohorts and increase ad relevance. The brand's return on ad spend grew by 109% and reduced the brand's cost-per-unit-sold by 65%. Buy Box Experts used the feature to help their clientSimpliSafe refine its audience strategy. Launching worldwide, Amazon Marketing Cloud (AMC) Audiences - a secure, privacy-safe cleanroom - enables advertisers tocombine their own inputs with Amazon signals to create a full picture of customer journeys across channels and buying stages. Advertisers can use these solutions to measure cross-screen impressions and reach, including out-of-home and local stations, complementing thefirst-party measurement solutions of Amazon Ads. VideoAmp and iSpot, for example, were announcedas new streaming TV measurement providers. Amazon Ads highlighted upcoming capabilities for brands designed to make it easier to reach the correct audiences. Today, consumers can watch exclusive shoppable content from Tastemade, including episodes of Struggle Meals.Starting in late May, viewers will have the ability to shop live while watching exclusive content from REVOLT, the multi-platform media company from Sean “Diddy” Combs. "We're inventing solutions rooted in our differentiated content, insights, andcapabilities to help brands easily reach the right audiences and accurately measure outcomes-all within a single ad buy." Amazon Live will now produce shoppable livestreamcontent with publishers and media brands, in addition to influencer content. “Advertisers are navigating a myriad of challenges - media fragmentation, ad identifier loss, incomplete insights,measurement complexity," says Colleen Aubrey, senior vice president of ad products and tech, Amazon Ads. The announcementsspan entertainment across Amazon Prime Video, Amazon Freevee, Fire TV, Twitch, Amazon Music, Wondery, Amazon Live, and "Thursday Night Football," demonstrating thediversity of products and services available through Amazon. Amazon Unveils Streaming TV, Live Sports, Advertising Tech, Measurements At NewFrontsĪmazon unveiled a slate of streaming content and advertising capabilities at the Interactive Advertising Bureau’s 2023 NewFronts on Monday evening.
0 Comments
Leave a Reply. |